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Our Approach

A six-step process for creating inclusive, accessible, and impactful digital products.

A Roadmap for Responsible Digital Innovation

Our six-step process helps organizations create inclusive, accessible, and impactful digital products that meet the needs of their target markets, communities, and users. By combining principles from product development, diversity and inclusion, and social good, we guide organizations in building responsible technology that benefits diverse users while driving business success.

By following these steps, organizations can create digital products that:

  • Include and work well for everyone
  • Help make a positive difference in people's lives
  • Are made in a way that's fair, safe, and responsible

1. Aligning Goals

The first step is to clearly outline both social impact and business KPIs for all teams, ensuring alignment on desired outcomes, target audiences, and product-market fit. By incorporating ethics, inclusion, and sustainability into the design process from the outset, teams can create responsible, inclusive, and commercially viable digital experiences.

  • Helps teams work together towards the same goals
  • Creates digital products that are ethical, inclusive, and sustainable
Process for inclusive AI

2. Roadmapping

The second step involves developing a product and experience strategy that prioritizes access for all users and a product roadmap that balances innovation, social impact, and business goals. By incorporating feedback from diverse user groups and involving them in the design process, teams can create products and experiences that are more accessible, inclusive, and equitable

  • Makes sure digital products can be used by everyone
  • Balances new ideas with social impact and business goals
  • Includes feedback from different types of users early on
Process for inclusive AI

3. Building Inclusive Product Teams

Team members and partners need to have the expertise to create inclusive products and should represent diverse backgrounds, abilities, and cultures. We help organizations build and nurture product teams through intentional recruiting, training, and embedded support. We make sure that all experts and collaborators—from product and design to development and data—clearly understand the human context, risks, and needs of the users.

  • Brings together people with diverse technical, design, and leadership skills
  • Includes team members with experience and understanding of the communities they're serving
  • Ensures the team has a balanced mix of perspectives to create products that work for everyone
Process for inclusive AI

4. Optimizing for User Needs

Inclusive digital experiences require customization based on individual needs and abilities. By leveraging generative AI platforms and engaging with a wide set of users to collect feedback and collaborate on solutions, organizations can better personalize experiences that cater to the unique needs of diverse user groups.

  • Creates personalized experiences for people with different needs and abilities
  • Uses AI and user feedback to make the experience better over time
  • Shows that the organization cares about including everyone
Process for inclusive AI

5. Responsible Tech Planning

Incorporating generative AI platforms into digital experiences requires careful consideration and a strategic approach to ensure ethical and effective use. This means bringing in experts who are well-versed in the latest research, best practices, and resources available for responsible AI. Then, designing products that balance new innovation and opportunities with factors such as data bias, privacy, security, and transparency.

  • Makes sure AI and other technologies are used in a way that's fair and safe
  • Protects people's privacy and security
  • Helps build trust with the people using the product
Process for inclusive AI

6. Ongoing Collaboration with Users

The final step in our process is to engage with more than just 'average' users to gather feedback and iterate based on the results. We believe that all contributors, including the communities we serve, have valuable voices and insights. By incorporating users with different needs or contexts as participants in research and feedback sessions, we create a feedback loop that prioritizes their input based on relevance and importance to social impact and business KPIs. This approach ensures that we are constantly learning from and collaborating with the communities we aim to empower.

  • Ensures the product keeps meeting the needs of all kinds of users
  • Provides valuable feedback to keep making the product better
  • Shows that the organization listens to and cares about the people they serve
Process for inclusive AI

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